Science explained: visual summary of a research article

Researchers are brilliant at what they do - research the effectiveness of messages to decrease meat consumption, for instance. An important message that, when put into practice could help in reducing environmental problems due to consumer behavior. But scientific articles are mostly read by scientists and not by policy makers or communications professionals that could make impact by putting this knowledge into practice…

Communicate science findings more effectively

To reach a broader audience (and not scare away those that aren't used to reading scientific articles), ways of communicating scientific insights could be improved. One way to do that is by making a visual summary (and share it with the world). Below is a visual summary of a wonderful scientific article by environmental scientist Judith de Groot on the effectiveness of normative messages to decrease meat consumption. Norma…what? It's explained in the visual, as are the research design and the findings. All in a glance (or two). Those who want to dig deeper are welcome to read the whole article, but those who just want the take-away can find it all here.